Managing Director & Portfolio Manager

Brooke De Boutray, CFA, CIC

Investment Team

 

 

 

 

 

 

 

 

 

Home ▶ People ▶ Brooke de Boutray, CFA, CIC

Managing Director & Portfolio Manager

Brooke De Boutray

Investment Team

I work in consumer discretionary, internet, technology, and telecom.

The last five years I’ve spent the bulk of my energy researching a phenomenal, Seattle-based company. I’m looking at what they’re trying to create with the cloud business. And, they’re really reaching out across all retail; not just books, video and movies. Everything from grocery, electronics, services, devices, and pharmaceuticals.

I’ve been in this business for over 30 years, and I’ve never seen a company that has grown that rapidly, that successfully. Somehow they’ve worked into their culture this desire to be innovative and flexible as if they were small, like a startup, even though they’re huge.

When I discovered a new company in online real estate—and I found them early—I was very excited. I liked the management team who’d come from a successful web-based travel company. That is a huge, huge market, real estate, and it hadn’t been disrupted.

Even though it’s said that I never sell, I get nervous. I was saying that a few weeks ago when everything seemed perfect.

Being complacent is the worst thing I can do. The worst thing our team can do is say, ‘things are great.’ Life doesn’t work that way. Stuff happens. When it hurts so bad is probably when you want to buy.

What my French-speaking sister-in-law said to me years ago in France was, ‘just Google it’ and I knew we’d hit an inflection point. A brand name had become a verb and a global phenomenon.

I would say I’m very good on consumer trends. I keep my eyes and ears open. As a consumer analyst…we try a lot of products. I drive an electric car. Our research is different here, we’re small and flexible. I came from a bank environment where everything was done by committee. We don’t operate that way.

We’re a pretty optimistic and open-minded team here, we’re really good at assessing a management team or a CEO. I think being here in Seattle and not Boston or New York helps that.

“We’re a pretty optimistic and open-minded team here, we’re really good at assessing a management team or a CEO. I think being here in Seattle and not Boston or New York helps that.”

I read publications from many different sources, not just financial publications, but interesting things in technology and media. I go to conferences, talk to managements–not just about their company, but about the competition, too.

The best advice or life tip I ever got is taped to my computer. Life is ten percent what happens to you and ninety percent how you respond to it.

I just finished reading Warlight, by Michael Ondaatje. It’s historical fiction, set in the period after WWII. Historical fiction is fascinating to me – humans are humans, and they tend to do the same things, but the circumstances change.

Travel to foreign countries is one of my favorite things to do. It opens your mind, you learn so much from different cultures. This year we went to Brazil and Argentina, we loved it, it was so fascinating.

My husband is French and we have a house in Normandy. He’s the cook in our house. I set the table.

“Our research is different here, we’re small and flexible. I came from a bank environment where everything was done by committee. We don’t operate that way.”

education

BA in Business Administration
University of Washington

MBA, University of Puget Sound

organizations

CFA charterholder

Member, CFA Institute

Member, CFA Society of Seattle

Department of Finance Advisory Board, Seattle University Albers School of Business

Advisory Board, Pacific Northwest Ballet

Associate Member of the ARCS Foundation, Inc.

HR and Benefits Committee,  Washington Athletic Club Board of Governors

sector expertise

Consumer Discretionary, Consumer Staples and Utilities

contact

deboutray@zci.com

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